New York, NY – February 28, 2012 — Apstrata™, an innovative Backend-as-a-Service, today announces that PointBurst™, a global leader in social media syndication and analysis, has developed and launched their service using the Apstrata cloud-based platform.

“PointBurst had some unique technical requirements, and we needed a partner to help us get to market quickly, and to be there to help us scale our business.”, said Phil Elias, co-founder of PointBurst. “We were very impressed with the depth and breadth of the Apstrata technology, as well as the highly skilled and attentive team at Apstrata. Our experience during our very intensive development effort has justified our selection of Apstrata.”

“We are very pleased to have been selected by PointBurst as their backend provider”, said Rabih Nassar, CEO of Apstrata. “The PointBurst application, with its tight integration with many social networks, and the need to distribute numerous types of digital content was a great match for the power of the Apstrata service. We look forward to helping PointBurst evolve and scale their exciting new application.”

About PointBurst – PointBurst transforms every post into meaningful conversation, making it easier to engage and maintain active online communities. With one click, organizations can engage in discussions on all of their online forums. From the same platform, they can also rapidly share every asset they create with their partners and affiliates, multiplying their reach, ensuring brand consistency, and providing valuable content to support their partnersʼ social media marketing activities.

About Apstrata – Apstrata is the most comprehensive Backend-as-a-Service available for Mobile and HTML5 developers. User management, content management, social media integration, orchestration and custom APIs are all available through Apstrata SDKs and RESTful APIs. And because Apstrata is a fully managed service, your application will scale automatically from Development to Beta to Viral. For more information please visit www.apstrata.com