Apstrata provides mobile network operators with an opportunity to participate better in the smartphone application value chain by leveraging more of their existing assets including the infrastructure, trusted billing partner status, sales channels and brand equity.
The past 10 years have seen the emergence of many threats to the mobile operator’s business model. Whether technologies such as VOIP or regulatory changes such as number portability, the multitude of developments have converged with the explosive smartphone ecosystem to induce a greater reduction of ARPU, increase of churn and risk of transforming the operator into a mere data pipe for the emerging mobile application platforms.
As mobile devices grow into more pervasive computing devices, voice or basic messaging are becoming just two out of an entire array of entertainment, personal productivity, education, health and business applications available to the user.
In short, this is the time for mobile network providers to innovate new products and business models beyond the traditional billing of voice and data transport to fully leverage the value locked into their brands and infrastructure. Despite being a bit late in the game, mobile network operators are still extremely well positioned to achieve a significant role in the mobile application ecosystem. This whitepaper explains how the Apstrata mobile cloud can accelerate that today.
Apstrata mobile cloud solution
Apstrata is a Platform as a Service dedicated to helping mobile developers launch their applications quickly and reliably. It is based on an innovative and powerful open paradigm and offers a multitude of web-services that simplify and accelerate mobile application development.
The apstrata solution enables the network provider to establish a strong relationship with third-party mobile developers and become a first-class supplier to the developer community, enabling them to innovate around the operator’s own ecosystem.
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